Logos
Our mark is a power button with a "refresh" symbol. It only takes a minimum of 20 minutes to get enough rest to power through the rest of your day, so we wanted our logo to represent how quick and simple it is to achieve this; it's as easy as clicking a button.
The teal-blue of the power button represents sleeping, given its calm, cool tone, and the reddish-pink represents the energy and power obtained through getting a healthy amount of rest.
The mark
Type only
Lockups
Icons
We created a series of icons using the graphic style of our logo. They each have a playful, thick-lined style, and are intended to be used on our applications, particularly for the web.
Website
Since our company is so new and revolutionary, having a user-friendly and informative website was key to developing its brand identity. Here are some screen grabs of the desktop site:
Landing Page
This is what is what a customer that is not logged into an account will see when they open the site.
Our Mission
After the customer scrolls down, or clicks "Find out more," they will learn about what the company does/why they should use it.
Our Services
After the customer scrolls down or clicks "Take a look," they will see this page. It gives them information about Nextnap's pods, themed rooms, and office partnerships.
Welcome Page (For Members)
Instead of the first landing page, this is what a customer would see if they are logged into their account. This is also the page that they are referred to after they log in. Here, they can view their account history and napping progress, as well as recommendations based on their sleeping patterns and previous purchases.
Reserve a Nap
This is one of the pages on the navigation bar. It helps customers reserve a nap in advance so that they can tap in and tap out easily during their work day.
Memberships Page
This gives the customer information about our two different memberships, and lets them sign up or upgrade.
Locations Page
Here, a customer is able to click on the map and view our several locations and look up their addresses/phone numbers.
Mobile/Watch App
We also have designed a smartphone application for members to use that allows for them to easily access their account, history, and stats, as well as reserve naps and tap in/out of their appointments more easily.
In addition, we have created Dreambit, a digital watch application that pairs up with the mobile application to allow for even easier access to important features.
Membership Cards
Here are the membership cards for each type that can be used by customers that do not prefer the digital applications to swipe in/swipe out of their appointments.
